Hey, Iā€™m Sharon, a product designer with a strategic mindset, dedicated  to crafting human-centered experiences that drive meaningful impact.

Redesigning HiveSpark AI 2.0 - Marketing Process Management Platform

I redesigned HiveSpark AI 2.0 with automation, centralized tracking, and smarter task management, boosting efficiency by 50%.

B2B / AI / EPR / Marketing Management / Productivity

AI-Driven Deal Sourcing at the AnBridge M&A Platform

I designed a smart deal sourcing platform for a Fintech startup        to streamline buyer-seller matching and empowering M&A  advisors to make faster, data-driven decisions.

B2B / AI / Fintech / Project Management / M&A Efficiency

AR Shopping Guide in Commercial Complexes 

To enhance the shopping experience in large commercial complexes, I redesigned the GIST App to helps consumers easily find stores and make smarter purchase decisions  with AR guidance.

B2C / AR / Ecommerce / Indoor Navigation / Shopping Experience

E-commerce Management Design for Indonesian Fruit Grower & Seller

Leveraging insights from my UX research at TikTok E-commerce, I designed an Ecommerce management app aimed at addressing inter-island trade challenges and promoting more sustainable, locally connected commerce.

B2C / Ecommerce / Logistic Management / Sustainable Design

About Me

Iā€™m Sharon Shen, a product designer passionate about transforming complexity into clear and purposeful design. I enjoy blending business strategy and user needs to craft thoughtful digital experiences.

For years, I've been exploring how emerging technologies like AI/AR can create more intelligent design solutions, particularly in B2B, SaaS, and Fintech. You can find more details in my resume.

In my free time, I enjoy reading šŸ“š, dancing šŸ’ƒ, traveling āœˆļø, and watching musicals šŸŽ­.

Iā€™m open to new conversations and collaborations. Feel free to reach out to chat about design, share ideas, or explore future opportunities together.