HiveSpark AI 2.0
Redesign marketing process management solutions with enhanced task tracking and AI execution visibility to improve marketing managers’ efficiency.
Duration
4-Month Internship
My Role
Product Designer
Year
2024
Client
Hirebeat
Our Team
We have 6 main members, and my role is focused on UX/UI design, product strategy, usability testing.
Chris Ning, Product Manager
Renzhi Li, Software Engineer
Jaye Mao, Marketing Manager
Max Jin, Data Engineer
Sharon Shen, Product Designer
Jingyu, Marketer
AI Copilot for high-tech startups
100+ automation content creation templates
Over 500+ active users
HiveSpark AI 1.0
Client Testimonial
“The tool has fundamentally changed how we approach content tasks. However, a feature to manage the campaign process could be the icing on the cake!“
Alexander Huber, Marketing Manager
“The AI technology in conjunction with task prompts is a game-changer for startups like us. Although, adding multi-channel integrations could widen its appeal even more!”
Asher Bell, Marketing Manager
“It takes the lots of efforts to streamlines the whole process. Tools like N8N and Zapier provide workflow automation, but they’re too complex to use.”
Laura Sato, Growth Marketing Specialist
Targeted Audience
Marketing Managers in High Techs
Plan & launch multi-channel campaigns
Manage processes and track performance
Align teams, assign tasks and optimize workflows
Marketing managers struggle with fragmented workflows and inefficient
manual processes when managing recurring activities.
Three Design Principles
Efficiency
Automate repetitive tasks for faster, seamless workflows.
Transparency
Ensure user control and easy tracking of AI-driven workflows.
Simplicity
Provide an intuitive, user-friendly platform.
How Might We streamline marketing process creation with automation
templates, enabling users to launch campaigns by managing multiple
processes simultaneously?
Ideation & Iteration
Key Improvements
More intuitive entry point for process creation
Categorized process templates by workflow
type and marketing channel
How Might We optimize process tracking and task management,
improve AI execution visibility, and prioritize urgent tasks for better
efficiency and human-AI collaboration?
Ideation & Iteration
Usability Testing
“ It would be helpful to balance high-level overviews with task-level details.”
“ It’s better to distinguish task management from process management.”
“ I need insights on what needs improvement and how to optimize workflows.”
Impacts
$10B Market Opportunity
Marketing process automation software market is expected to grow from $8B in 2025 to $18B by 2030
Efficiency for Marketing Teams
40-50% reduction in process setup; 10+ hours saved per week for a 4-member team
Transformative and Scalable Design
HiveSpark 2.0 sets the foundation for future platform modules, ensuring long-term scalability.
Reflection
I learned that transforming fragmented, manual processes into an intuitive system requires deep user research and continuous iteration.
This project taught me that transparency and control are crucial in AI automation. To build trust, users must be able to review and refine AI-driven tasks instead of relying on a "black box" system.
I realized that the intelligent marketing future lies in seamless AI-human collaboration, where automation doesn’t just complete tasks but enhances strategic decision-making.
